Published: August 22, 2025
Monrovia – Cestos Mogars Basketball Club has officially entered into a one-year sponsorship agreement with Bukonjadeh Group of Companies, marking a major boost for the team as it progresses in the ongoing 2025 Liberia Basketball Association league season. The partnership, signed on August 15, 2025, will run until August 31, 2026.
Under the agreement, Bukonjadeh Group of Companies will provide financial support valued at Three Hundred Thousand Liberian Dollars (LD 300,000), along with branding and marketing collaborations aimed at strengthening the visibility of both entities. As part of the deal, the sponsor’s logo will be prominently displayed on the Mogars’ jerseys, warm-up gear, and team banners. The collaboration will also extend to co-branded advertisements, social media campaigns, and official team events.
Speaking at the signing ceremony, Mr. Malcolm Joseph, Chief Executive Officer of the Cestos Mogars, expressed his excitement about the partnership:
“This sponsorship from Bukonjadeh Group of Companies is a huge milestone for the Cestos Mogars. It reflects the confidence that corporate Liberia has in our vision to build a competitive team that represents our community with pride. We are grateful for this support, and we promise to honor this partnership both on and off the court.”
On behalf of the sponsor, Mr. Elton Johns, Chief Executive Officer of Bukonjadeh Group of Companies, emphasized his company’s commitment to sports and community development:
“We are proud to partner with the Cestos Mogars, a team that continues to inspire young people and promote discipline, teamwork, and excellence. At Bukonjadeh, we believe that investing in sports is investing in the future of our youth and our nation.”
The sponsorship also includes invitations for Bukonjadeh representatives to participate in official team activities during the season, strengthening the bond between the business and sporting communities.
This agreement reflects the growing role of private sector investment in Liberian sports, providing opportunities for athletes while fostering national pride.
Cestos Mogars President Sondifu Sarnor signed on behalf of his team, while Bukonjadeh’s CEO Elton Johns signed for his company.
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