Published: January 24, 2025
Monrovia – Mary Williams, the General Manager for Local Content at DSTV, is leading a bold charge to transform Liberia’s budding movie industry. Known for her political background, Williams has pivoted to the creative sector, leveraging her expertise to address longstanding challenges and elevate Liberian cinema.
In a statement made on Monday, January 20, 2025, in Monrovia, Madam Williams stressed the urgent need for structural change within the industry. “We’re trying to see how we can help the local industry, especially with movie production in Liberia,” she said. “I know people are used to me being in politics, but now I’m doing movies. The goal is to find ways to make the industry viable, attract attention to Liberian movies, and make them a source of pride for our people.”
At the core of her mission is the launch of a groundbreaking radio program title “Behind the Scenes”, designed to amplify the voices of filmmakers, spotlight their challenges, and engage audiences. According to Williams, the radio program aims to break through Liberia’s “noisy political space,” carving a foothold for the movie industry within the broader media landscape.
“We want Liberians to hear us, pay attention to Liberian movies, and eventually watch them. The industry has incredible potential, but it requires consistent visibility and investment to thrive,” she added.
Williams highlighted the importance of shifting perceptions about filmmaking in Liberia, where the craft is often relegated to a hobby or side pursuit. “In other countries, you can put ‘actor’ or ‘cinematographer’ in your passport because it’s a recognized profession. That’s what we’re striving for here, an industry that people take seriously, where careers in film are respected and lucrative.”
Beyond promoting movies, Williams envisions the radio show as a platform to discuss industry issues, celebrate local talent, and advocate for systemic change. “In Liberia, our stars are politicians, but we need to make room for other stars, actors, directors, and producers. The industry needs funding and a robust ecosystem to create sustainable opportunities,” she noted.
The initiative, according to her, extends beyond radio, with plans to engage print and social media to generate widespread attention. “We need a unified voice. By putting all this noise together and sustaining it, we’ll see change. Liberians love entertainment, it’s just about how we deliver it to them,” Williams stated.
She also pointed to the lessons Liberia can learn from neighboring countries like Nigeria and Ghana, where robust film industries have emerged through hard work, strategic investments, and policy support.
Eddie M. Gibson, President Emeritus of the Liberia Movie Union, underscored government’s critical role in fostering a thriving film sector. He emphasized the importance of regulatory frameworks to ensure quality and originality in Liberian films while protecting creators’ intellectual property. “The government has to step up as a major stakeholder, offering guidance and support to filmmakers,” Gibson remarked.
Also making remarks, Gardea K. Mayon, CEO of Kanon Media Group, stressed the need for greater collaboration and investment. “The local film industry has passion and creativity, but we lack resources and market access. The government and private sector must work together to address these gaps,” Mayon said.
Williams’ vision represents a turning point for Liberian cinema, a chance to break free from stagnation and establish a vibrant, self-sustaining industry. “Liberian films tell our stories and showcase our culture,” Williams concluded. “It’s time for everyone, government, private sector, and citizens to appreciate and support that.”
Her leadership, combined with the dedication of filmmakers and stakeholders, could be the spark that transforms Liberia’s movie industry into a source of national pride and global recognition.
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