Published: April 29, 2026
MONROVIA — Millions of viewers across Africa were caught off guard when regular television programming was abruptly interrupted by Idris Elba, delivering a striking message ahead of the FIFA World Cup 2026: everything else can wait.
The unexpected broadcast, which aired during prime time on April 15 at 8 p.m. CAT, cut across live programming—including sports—on DStv. Screens went dark before a dramatic countdown introduced the silhouette of the award-winning actor.
Moments later, Elba appeared.
“There Are Ten of Us Now”
In a direct address to the continent, Elba celebrated a historic milestone in African football: a record 10 nations qualifying for the 2026 World Cup.
“There are ten of us now,” Elba said in his signature gravelly voice. “I honestly don’t care which one of us wins. I just want to see African football light up the world stage.”
Drawing on his personal roots, Elba added: “My mom is from Ghana, my dad is from Sierra Leone. But my heart is African. That’s why I’m watching. Every. Single. Game.”
The expanded 2026 tournament—co-hosted by Mexico, Canada and the United States—will feature Ghana, South Africa, Senegal, Morocco, Egypt, Algeria, Tunisia, Cape Verde, Côte d’Ivoire and the Democratic Republic of Congo.
It marks the highest number of African teams ever to qualify for the global showpiece, reinforcing the continent’s growing influence in world football.
“History doesn’t always tell you when it’s going to happen,” Elba continued. “But I’m here to tell you where it may happen—SuperSport. Only on DStv. Everything else you thought you were going to be doing… it can wait.”
SuperSport, available on DStv, is positioning itself as the central hub for tournament coverage, promising live broadcasts of all 104 matches across television and streaming platforms.
The campaign also features prominent media personalities, including Smash Afrika and Ebuka Obi-Uchendu, further amplifying its continental appeal.
DStv says it will deliver the World Cup experience across multiple platforms, including satellite and digital streaming, catering to diverse viewing preferences across Africa.
While satellite television remains the most reliable option in many regions with limited internet access, streaming services will allow fans to watch matches on mobile devices, laptops and smart TVs.
To enhance accessibility, coverage will be available in multiple languages, including English, Portuguese and several African languages such as isiZulu, Sesotho, Kiswahili and Pidgin.
The 2026 FIFA World Cup is set to kick off on June 11 in Mexico City, with the opening ceremony broadcast live on SuperSport via DStv.
From kickoff to the final whistle, the message is clear: Africa will be watching—together.
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