Published: May 11, 2026
GANTA, Nimba County — The Ministry of Commerce and Industry launched a two-day consumer awareness campaign in Ganta this week, bringing together government officials, market leaders, business owners, and consumers for workshops and discussions focused on consumer protection laws, ethical business practices, and channels for resolving commercial disputes.
The campaign, held under the theme “Building Consumer Trust for Inclusive Sustainable Markets,” is part of a broader national effort to strengthen fair competition, improve public confidence in commercial activity, and promote inclusive economic participation across Liberia.
Saye Domason Gbeakeh, vice president of the ECOWAS Regional Competition Authority in West Africa, outlined the initiative’s objectives during a briefing with journalists in Ganta, emphasizing the need to improve public awareness around market rights and responsibilities and to build the kind of consumer trust that supports sustainable commerce.
Organizers said the campaign also focused on helping citizens understand how to report unfair business practices and seek redress for consumer grievances through available legal and regulatory channels.
Market Leader Calls for Local Business Support
Josephine Zawolo, president of the Ganta Marketing Association, used the platform to press the government for stronger support for local entrepreneurs, addressing her remarks directly to Commerce Ministry Inspector General Mentor Gbartu.
Zawolo argued that empowering small businesses and ensuring fair competition are inseparable from protecting consumers, and called for deeper and more consistent engagement between government institutions and local business communities.
“Stronger collaboration between government institutions and local business communities would help create a healthier and more sustainable marketplace environment,” she said.
Nationwide Rollout Planned
Ministry officials said the Ganta campaign is the first in a series of planned county-level outreach programs intended to expand public understanding of consumer protection laws and strengthen market accountability across Liberia.
Similar awareness activities are expected to be conducted in additional counties in the coming months as the government pushes to broaden regulatory enforcement and improve confidence in commercial transactions nationwide.
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