Published: September 23, 2024
MONROVIA — CICA Motors, the exclusive authorized Toyota dealer in Liberia, has officially launched its 2024 Toyota Land Cruiser Prado in both standard and limited editions, showcasing a striking redesign while preserving its iconic off-road capabilities and robust engineering.
The vehicle was unveiled at a news conference on Bushrod Island on Friday, September 20, 2024. Navin Chander, the Managing Director of CICA Motors Liberia, Incorporated—a CFAO group company—stated that the entity continues to deliver excellence in the automotive industry by providing Liberians with world-class vehicles.
“Available in two distinct editions—Standard and Limited—this latest release elevates performance, comfort, and safety, meeting the demands of both luxury seekers and adventure enthusiasts,” he explained.
Chander emphasized the Land Cruiser’s legacy of reliability, which is epitomized by the motto: “Go anywhere and everywhere, come back safe and sound.”
“We are thrilled to bring the new Toyota Land Cruiser Prado to Liberia. This vehicle represents the perfect balance between luxury and capability, providing our customers with a versatile driving experience whether they’re navigating the city streets of Monrovia or adventuring upcountry on rugged terrains,” he added.
The 2024 Prado is equipped with advanced off-road technologies, offering superior handling in challenging road conditions. It is available with a 2.8L Diesel engine or a 2.4L Petrol engine, both paired with an 8-speed automatic transmission.
Both editions feature an updated exterior with sharper lines, a bolder grille, and LED headlights for enhanced visibility. Chander also highlighted the vehicle’s advanced technology, including an enhanced infotainment system equipped with navigation, smartphone integration, and a premium audio experience.
Toyota’s renowned safety features, such as multi-terrain select, cruise control, and electronic brake force distribution (EBD), come standard in both editions.
“The Standard Edition Prado is ideal for drivers who prioritize functionality and off-road excellence, offering a spacious, luxurious interior and powerful engine performance,” Chander stated, noting that it continues to be a top choice for Toyota enthusiasts.
For those seeking added luxury and exclusivity, Chander encouraged potential buyers to consider the Limited Edition, which offers refined features such as premium leather seating, enhanced interior finishes, and exclusive design elements, making it the perfect blend of performance and sophistication.
The new 2024 Toyota Land Cruiser Prado is available at CICA Motors Liberia showrooms located in Sayon Town – Bushrod Island.
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