Published: August 18, 2025
CONGO TOWN — Bettomax Liberia has signed a three-year partnership with the Liberia Football Association (LFA) to launch the Bettomax Champions Cup, a new preseason tournament featuring the top eight First Division clubs.
The inaugural edition will run from Aug. 23 to Sept. 7 at the TUSA Field in Gardnersville.
League champion FC Fassell will miss the competition because of preseason commitments in Egypt. Blackman Warriors, who finished ninth last season, will replace them in the eight-team field.
Bettomax is investing $29,500 in the tournament. The champion will receive $10,000, the runner-up $5,000, third place $3,500, fourth $3,000 and fifth $2,500. The remaining three clubs will each take home $2,000.
Friday’s draw at LFA headquarters placed Bea Mountain, Heaven Eleven, Blackman Warriors and Paynesville FC in Group A. Group B features former champions Watanga FC, Discoveries FC, Borough FC (formerly Global Pharma) and LPRC Oilers.
At the signing ceremony, Bettomax representative Fallah Braima said the company was committed to investing in Liberian football and expressed hope the Champions Cup would raise the league’s competitiveness.
“Clubs will now fight for a top-eight finish to qualify,” Braima said, adding that future editions are expected to include women’s teams to ensure inclusivity. He also pointed to Bettomax’s corporate social responsibility efforts, including a Christmas charity drive that distributed more than $10,000 in goods to underprivileged communities and sponsored clubs.
LFA First Vice President Sekou Konneh hailed the deal as “a gift for clubs,” lamenting the lack of sponsorship that continues to hinder Liberian football.
“Around the globe, companies are fighting to provide sponsorship for football, but here it’s different,” Konneh said. “Companies don’t feel obligated. That’s why we are grateful to Bettomax Liberia.”
Some football stakeholders have welcomed the investment, saying the tournament’s structure will help discourage match-fixing by forcing clubs to battle for top-eight league finishes.
In recent years, claims and counterclaims of match-fixing have shadowed the domestic league, particularly during relegation battles in both the First and Second Divisions.
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