MONROVIA — The Liberian music industry, still in its infancy, struggles with classifications that unfairly label some artists as A-List stars while relegating others to the “underground” category. In global music industries like Nigeria or South Africa, clear hierarchies emerge based on talent, reach, and achievement. However, in Liberia’s developing scene, such distinctions often feel misplaced. Artists like Nahj are challenging these stereotypes, proving that the so-called “uprising” talents can compete on any stage.
Nahj, with his unique blend of skill and authenticity, has emerged as a promising force in Liberian music. His ability to connect with audiences transcends the boundaries of an underdeveloped industry. When you listen to Nahj’s songs, you might mistake him for a top artist in Nigeria or South Africa, albeit one who chooses to honor Liberia by singing in the native koloqua. The question arises: If the divide between “big stars” and newcomers is real, why do fresh talents like Nahj sound better and resonate more deeply with listeners?
Nahj’s journey began just 11 months ago, on January 26, when he introduced himself with the freestyle Fearless. In it, he expressed his love for music, shared his struggles to be heard, and predicted his bright future. True to his word, Nahj has quickly become a prolific songwriter, demonstrating fearlessness in his swift ascent to prominence.
Four months later, Nahj released Screw You, an audacious club banger featuring a rising lyricist who embodies the energy of Liberia’s “new school” rappers. This collaboration, backed by an effective TikTok campaign, captivated audiences, particularly a devoted female fanbase. Nahj’s melodic voice is a natural draw for the ladies, while his songwriting showcases a deep understanding of love and life, setting him apart as a multidimensional artist.
In Liberia, digital success often relies on artificial streams rather than organic reach. Despite this challenge, Nahj has managed to achieve genuine milestones on digital platforms, a feat that signals the future is now. His growing popularity on platforms like Spotify, where many Liberian artists struggle, highlights his potential to transcend the local market.
Nahj’s latest single, Stupay Me, boasts 10,000 listeners and 14,000 streams on Spotify, alongside over 100,000 streams on Audiomack, where it has topped multiple playlists. These numbers are a remarkable achievement for an artist still considered “underground.” For context, many Liberian A-List artists did not reach such heights during their rookie years.
Why is Stupay Me such a sensation? Great music doesn’t need to be forced; it resonates naturally with listeners. Stupay Me explores the emotional journey of a hopeless romantic willing to go to any lengths for love. Its relatable lyrics, rooted in koloqua, reflect everyday Liberian experiences, making the song a cultural touchstone.
Nahj’s success with Stupay Me underscores that the Liberian music industry has room for everyone. Talent and hard work—not labels or stereotypes—determine success. Nahj is living proof that the sky is indeed big enough for every artist to soar, and his accomplishments should inspire a new generation of musicians to dream big and aim high.
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