MONROVIA — New Energy Electric Vehicle (NEEV) Liberia is driving change through the streets of Monrovia with a fleet of more than 25 eco-friendly electric tricycles, marking a major step toward sustainable transportation in the country.
The company’s e-mobility initiative is aligned with global Zero Emission Vehicle (ZEV) protocols and Liberia’s commitments under international environmental agreements. As climate concerns grow and cities seek cleaner air, NEEV Liberia is calling on the government and stakeholders to support this shift toward green mobility.
“This program is not just about transport; it’s about cleaner air, job creation and aligning with our international climate commitments,” said Cassell Anthony Kuoh Sr., CEO of NEEV Liberia. “Liberia cannot afford to be left behind in the global transition to sustainable transportation.”
Despite Liberia’s formal commitment to reducing emissions and embracing green energy, progress on the ground has been slow. NEEV’s initiative presents a scalable, real-world solution to these challenges — offering clean, affordable transport options while also advancing economic opportunity.
The company’s initial fleet of 25 electric tricycles is already operating in Monrovia, with plans to expand into other cities and underserved rural areas. The project is expected to create hundreds of direct and indirect jobs, particularly for young people trained in e-mobility operations and maintenance.
“This is just the beginning,” said Woodrow Mentar Jr., the newly appointed managing director of NEEV Liberia. “Electric bikes and electric cars are coming next. We already have about 50 electric bikes and more than a dozen electric vehicles available in-country. I’m proud that our company is pioneering this green mobility revolution in Liberia.”
Globally, electric mobility is gaining ground as governments seek to reduce fossil fuel dependency and urban air pollution. Countries like Kenya, Rwanda and Ghana are leading the way with progressive e-mobility policies. Advocates say Liberia must act now to remain competitive in sustainable infrastructure development.
According to Kuoh, countries with robust e-mobility policies benefit from reduced fuel imports, lower operational costs for drivers and significantly improved air quality.
“NEEV Liberia’s efforts align with these goals while providing modern, affordable transport options that also boost livelihoods,” he said.
To scale its impact, NEEV Liberia is urging the Liberian government, corporate entities and international partners to adopt a more proactive stance on green transport. This includes policy incentives, the construction of charging infrastructure and financing options for electric vehicle adoption.
“Public-private partnerships are essential,” Kuoh said. “We need government support through policy, infrastructure and financing. Electric transport must become the norm, not the exception.”
Already, the company’s operations have helped reduce fuel consumption and improve air quality in Monrovia. Scaling the program nationwide could help Liberia meet its environmental targets, create green jobs, reduce fuel imports and enhance public health through cleaner urban environments.
NEEV Liberia’s initiative serves as a practical model for what is possible in clean transport. With government backing and private sector collaboration, Liberia has the opportunity to lead West Africa’s green mobility movement.
“The time for action is now,” Kuoh said. “Liberia must seize this moment to transform its transport sector, protect the environment and build a sustainable future for its people.”
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