CICA Motors Rebrands to CFAO Mobility Liberia

MONROVIA — Local automotive solutions provider, CICA Motors Liberia, has now changed its brand to CFAO Mobility Liberia, Incorporated.

CFAO Mobility Liberia, a subsidiary of the international business services firm Corporation for Africa & Overseas (CFAO Group), is the authorized distributor of Toyota, Yamaha, Mitsubishi, and Hino trucks in Liberia.

The company stated that the change is part of a strategic endeavor to solidify its brand positioning as a multi-brand mobility solutions provider.

“As a result, CFAO Mobility Liberia will streamline its operations to provide much-needed leverage for the firm to enhance its competitiveness as a mobility solutions provider, while aligning with the Corporation for Africa & Overseas (CFAO Group) global branding standards,” Navin Chander, the entity’s Managing Director, said in a statement on Tuesday, October 22, 2024.

He added that the firm will continue investing to expand its product portfolio across customer segments and providing world-class after-sales support and parts availability.

Mr. Chander further stated, “Beyond a simple name change, the transition from CICA Motors Liberia to CFAO Mobility Liberia represents a crucial step in our development, affirming our commitment to excellence and customer satisfaction as pillars of our strategy.”

He noted that the institution is excited to share this development and is convinced that it solidifies the management’s role as a trusted mobility partner in Liberia.

The business tycoon also indicated that this new identity as CFAO Mobility Liberia allows the firm to roll out relevant mobility solutions across their customer segments, while optimizing the entity’s operations across all its divisions to ensure they deliver value for their customers.

The company says it will continue to invest heavily in capital and human capacity resources to develop its products and services portfolio.

“We aim to live up to the true value of an end-to-end mobility solution provider, powering the Liberia economy and empowering every Liberian by providing quality automotive solutions that are fit for purpose and deliver value,” Chander said.