Monrovia – In a bold move to boost national pride, the Moniba Foundation has officially launched its County Pride Initiative, beginning with the unveiling of prominent Welcome Signs in Margibi, Bong, and Lofa Counties. The initiative, spearheaded by Dr. Clarence Moniba, aims to celebrate Liberia’s rich cultural heritage and natural beauty through stunning visual landmarks at the entrances of all fifteen counties over the coming year.
During the unveiling ceremony, Dr. Moniba explained the importance of focusing on the positive aspects of Liberia’s identity. “It is time that we recognize the beauty of our culture, the beauty of our country—not just the bad. Yes, we have a long way to go in terms of development, but we also have a lot to be proud of, and this is what we want this initiative to focus on—the beauty and resilience of our people, our tribes, and our counties,” Moniba remarked.
The Welcome Signs, which are hard to miss, stand at an impressive 14 feet tall and 21 feet wide. Each sign is a testament to the uniqueness of its respective county, adorned with traditional colors and carefully selected phrases reflecting the county’s historical, economic, and cultural significance. Bong County’s sign reads, “The Land of Hospitality and Home to Kpatawee Waterfalls,” while Lofa County is hailed as “The Breadbasket of Liberia and Home to Mt. Wologisi.” Margibi County, known for its strategic location, proudly displays the message, “The Gateway to Liberia and Home to the World’s Largest Rubber Plantation.”
Beyond their aesthetic appeal, these signs are designed to foster unity, with the reverse side of each sign bearing the powerful words of former Liberian Vice President Dr. Harry F. Moniba: “Liberians Are One People.” In addition, the signs carry the unifying slogan “One Liberia,” alongside depictions of original tribal masks specific to each county.
Dr. Moniba expressed his hopes that the initiative would encourage Liberians to not only take pride in their heritage but also boost local economies. “I hope people stop to take pictures, have a good time, buy from the local market women who are selling next to the signs, and understand truly that Liberians are one people. It is our job to create the change that we want to see in our country,” he said.
This vision is already becoming a reality. Fatu, a local vendor near the Lofa County sign, shared her excitement about the positive impact on her business. “Before, everyone was just passing; no one used to stop. Now, since that sign has been up, every day, almost everybody can stop their car to take pictures and then buy from me. So, I’m happy because my market is really selling,” she shared with enthusiasm.
Liberian artist Nap King Jef, who played a crucial role in constructing the signs, highlighted the pride and excitement expressed by local communities. “They are so happy to see something positive happening; and once they realize that it is an initiative by a Liberian, and being made by a Liberian, that really makes them appreciate our efforts,” he explained.
Dr. Moniba closed the ceremony with a message of hope and unity: “Liberia will get better if we all work together. I am proud to be a part of this, and we will continue this initiative to ensure that we bring pride and respect to the people of this country.”
About the Moniba Foundation
Founded in 2010, the Moniba Foundation has worked tirelessly to improve the lives of Liberians. The foundation has provided scholarships to hundreds of students, donated essential materials to schools, hospitals, clinics, and orphanages, and partnered with local NGOs to support women’s businesses and advocate for children’s rights.
The County Pride Initiative is the latest in a long line of efforts aimed at uplifting Liberia and promoting unity among its people.
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